ABSA, South Africa's leading bank, for the first time held a conference where all the senior staff were invited. The conference was about the fact that South Africa were under-insured in the disability section to the tune of R1 billion.
There were two conferences, each lasting 30 minutes. The first section was a talk, involving the statistical figures, and the second was the pool exhibition and interview by Carl Morris. The reason ABSA required Carl's services is due to the fact that a major part of ABSA's marketing strategy was through pool in South Africa, where Carl is a household name.
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