‘Our objective during National Men’s Health Week was to raise awareness on male health issues and we arranged for several health and support local groups to be present in the centre.
In order to attract men to the shopping centre we felt that organising an event targeted at them would be the most successful tactic. The all day pool exhibition did not disappoint, our footfall was up and the positive atmosphere and goodwill during the event was enjoyed by both shoppers and retailers.
Moreover, the interaction Carl and the volunteers had with the male visitors particularly was fantastic, rising to the challenge of taking on a World Champion, sometimes in front of friends and learning new tips as well as being educated on some serious health issues is not something you would expect when visiting a shopping centre, the day on all levels was a huge success’
Paul Lancaster, Potteries General Manager, Stoke-on-Trent